Torpedo7

Since its founding in 2004 by passionate mountain biker Luke Howard-Willis and his father Guy in Hamilton, Torpedo7 has grown into New Zealand’s premier destination for outdoor enthusiasts, fueling adventures across bikes, snow, water, camping, fitness, and beyond. Originally an online powerhouse, it expanded into physical retail in 2014 and was acquired by The Warehouse Group in 2013 (with full ownership via Boye Developments Limited). In a bold pivot announced in April 2025, Tahua Partners—the savvy group behind Kiwi favorites like Starbucks, Burger King, and Number One Shoes—took the reins, streamlining operations while amplifying the thrill of discovery. Today, Torpedo7 thrives with six flagship stores in prime spots like Albany, Westfield Newmarket (Auckland), Taupo, Christchurch (Tower Junction), and Queenstown (Central and Remarkables), blending hands-on expertise with a robust online platform at torpedo7.co.nz.

Dive into an epic lineup of premium gear from global heavy-hitters like Patagonia, The North Face, Salomon, and Yeti, plus Torpedo7’s own rugged house brand—think high-performance bikes for epic trails, waterproof jackets for stormy hikes, cozy sleeping bags for backcountry bliss, and everything in between. With nationwide overnight shipping, flexible payments via Afterpay and Laybuy, and easy returns, it’s never been simpler to conquer the Kiwi playground, whether you’re shredding waves or summiting peaks.

On our coupon site, snag exclusive Torpedo7 promo codes and seasonal sale alerts to slash prices on must-have adventure kit—because epic doesn’t have to be expensive. Hit the stores or shop online now and #seeyououtthere!