Inject excitement and confidence back into your business plans.
This workbook is the perfect solution for people who want their little business to have an impact, want to send a strong, clear message to their clients, and want to compete successfully against other businesses in your niche. You will finally have some pride and confidence in your little business idea; you will have a business brand that stands out amongst the rest!
What's in the workbook?
8 lessons covering:
• what is a brand
• finding your brand
• building your brand
• naming your business
• designing your logo
• writing your tagline
• putting it all together
• launching your new brand
The lessons include clear explanations and instructions on branding that will be applicable to your little business. The workbook is broken down into easy to accomplish steps, and includes plenty of examples to help you understand branding.
21 brainstorming activities
Each lesson includes brainstorming activities with specific questions to guide you through the exact steps steps you need to take to create and implement your brand. Examples are included to inspire and assist.
5 bonus guides
• brainstorming tips & tricks
• brand word list for inspiration
• design guides for colours, fonts, layouts
• logo designer directory (6 amazing designers to help you with your brand)
• branding resource directory (with 30 additional links!)
The bonus guides include supplementary information and links to further resources to help you make the most of your workbook. No need to spend extra time searching the internet for additional help!
• be ready & confident for the logo design process
• all of your brand details at a glance
• what to do before you launch
These checklists are the perfect way to stay organized! you will have all of the details and information you need in one handy, easy to reference location as you work on implementing your brand.
A special offer on professional logo design
This is an exclusive offer for workbook readers only! Not only will this save you money and time, you will work confidently with a designer who understands your brand perfectly.
Recently I was pointed in the direction of the "build a little biz" website and had finally found a source of actual helpful information for someone like me who has a small at-home business. You can imagine I was pretty excited when I found out that there was a "build a brand" workbook. Me being me, while excited, I was still a little cautious... after all I am a very small business so any money paid out HAS to be worth it.
In this case, it is.
This is a book I wish I had been handed when I first started thinking about starting a small business over a year ago. In fact I would go as far as to say I really think that anyone thinking of starting a small business NEEDS to work through this book before even thinking of getting a Facebook page or Twitter account.
I haven't finished the entire book yet, I'm writing this review though I'm only sitting at lesson 3. Why? Because even in the first three lessons, my entire view of my business, brand and what I want out of it is being totally overhauled. Not just that but it's helping me take a good look at me, not just the business as an extension and reflection of me. I think I will be fine tuning these lessons for a while.
Karen Gunton encourages the use of brainstorming and asks key questions which really helps you to focus on your business and brand. It won't give you all the answers but it does give excellence guidance. Before this workbook I must admit to being just a little bit lost as to where to start.
The thing I also love about this workbook is that everything is explained simply and you're not bogged down with jargon. Where there is jargon, it's explained. Examples are also given to clarify what is being asked which I have also found a huge help.
It feels really good to have this focus, and the other benefit is that it's giving me confidence in what I'm doing now. Instead of stumbling around blindly, I have direction.
I honestly can't recommend this highly enough! I'm sure there will be at least one further update from me. I'm looking forward to finishing the workbook and seeing what the outcome will be.
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