Welcome to KIWIreviews - product reviews
•  click here to return to the homepage  •
Welcome visitor.Join us or log in

Product reviews on KIWIreviews.co.nz : Sunday 15th December 2019 - 13:32:44

QuickSearch for:    What is QuickSearch?
QuickJump to:    What is QuickJump?
logon name: p/w:  
I want to:

You Are Here...

Home > Categories > Books > Reference > Performance Marketing with Google Analytics review

« Creme Brulee Puffles reviewCreme Brulee PufflesConspiracy 365 : 5 : May reviewConspiracy 365 : 5 : May »

Score: 8.5/10  [1 review]
3 out of 5
ProdID: 2582 - Performance Marketing with Google Analytics
Written by Sebastian Tonkin, Caleb Whitmore, Justin Cutroni

Performance Marketing with Google Analytics
Price:
$59.99
Sample/s Supplied by:
Click to search for all products supplied by John Wiley Australia

Disclosure StatementFULL DISCLOSURE: A number of units of this product have, at some time, been supplied to KIWIreviews by the company for the purposes of unbiased, independent reviews. No fee was accepted by KIWIreviews or the reviewers themselves - these are genuine, unpaid consumer reviews.
Available:
March 2010

Performance Marketing with Google Analytics product reviews

Practical Techniques for Maximizing Online ROI

Google Analytics is a free tool used by millions of website owners across the globe to track how visitors interact with their websites, where they arrive from and which visitors drive the most revenue and sales leads.

This book offers clear explanations of practical applications drawn from the real world. The book starts with a broad explanation of performance marketing and gets progressively more specific, closing with step-by-step analysis and applications.

Check out John Wiley Australia onlineClick here to see all the listings for John Wiley Australia Visit their website They do not have a Twitter account They do not have a Facebook page They do not have a YouTube Channel They do not have a Pinterest board They do not have an Instagram channel



Tags:
advertising   analytics   google   marketing   website
Other listings you may be interested in:
Write - a 30-day guide to creative writingWrite - a 30-day guide to creative writing
Rating: 9.5
VIKING: Sworn BrotherVIKING: Sworn Brother
Rating: 6.5
The Snake Book - Slip Sliding AwayThe Snake Book - Slip Sliding Away
Rating: 9.1
When She WokeWhen She Woke
Rating: 9.3
The History Keepers 1 - The Storm BeginsThe History Keepers 1 - The Storm Begins
Rating: 8.3
The Very Itchy BearThe Very Itchy Bear
Rating: 10.0
One Little FantailOne Little Fantail
Rating: 10.0
My New Zealand Story - Harbour BridgeMy New Zealand Story - Harbour Bridge
Rating: 10.0
Regular Show Employee HandbookRegular Show Employee Handbook
Rating: 9.5
The Expanse - 4 - Cibola BurnThe Expanse - 4 - Cibola Burn
Rating: 9.5
The Girl of Ink & StarsThe Girl of Ink & Stars
Rating: 10.0
Keep an eye on this KiwiKeep an eye on this Kiwi
Rating: 9.0
The True Colours of Coral GlenThe True Colours of Coral Glen
Rating: 7.3

Product reviews...

Everyone is welcome to post a review. You will need to Join up or log in to post yours.

Click here to read the profile of sadu

Review by: sadu (Harvey)
Dated: 7th of June, 2010

Link to this review Report this review

 

This Review: 8.5/10
Value for Money:
Score 8 out of 10
Accuracy:
Score 9 out of 10
Ease of Use:
Score 9 out of 10
Extra Features:
Score 8 out of 10

Performance marketing with Google Analytics is quite different to the last book on Google Analytics that I read - which focused on showing you 'how' to use Analytics without covering the 'why' in much detail. This book is different - the 'why' is everything - it's very much aimed at the marketer who may or may not have technical skills, and presents a compelling argument for thinking about Analytics data in a different way.

I love how this book sees the big picture - it even includes information on the politics of deploying Analytics into an organisation - why you should be extra careful with any assertions in the early days so the decision makers don't get a bad experience with some dodgy data - and how some people in the organisation don't want to have their performance metrics measured. I have had these frustrations dealing with corporates, where just because something is a good idea doesn't mean it will get approved from above.

The chapter on installing Analytics is solid. It's not just about copy-pasting some code into your template. If you want the good data out you need to make sure that there are funnels in place, site search tracking is enabled, you are tracking important PDF downloads, and you are making sure you add the Analytics code to newsletter / RSS / offline links, and more. When you use different software packages for different types of marketing, you need to plan to make sure the links have Analytics code attached so they can be measured, and you need to plan to explain all this to any staff or contractors that are involved in marketing. An proper installation of Google Analytics is in many ways an audit of your marketing mediums to make sure they are all contributing good data that can influence good business decisions. I like this way of looking at it.

Performance Marketing had plenty of additional snippets that I didn't know about. They recommend setting up 3 profiles per website so you have backups in case you mess up the settings (I never thought of that), and that the Analytics TOS requires you to include a privacy policy mentioning that Google Analytics is tracking visits anonymously (I wonder how many webmasters missed that one).

The explanations throughout the book are straightforward, and there are plenty of common-sense examples why you might like to enable a certain feature. There are plenty of screenshots of the various features that are discussed, and the book includes a good table listing all the standard reports and where they might (or might not) be useful.

I would recommend this book to marketers, business owners or web developers who operate very small to very large websites. There is plenty of 'big picture' information as well as the detail on the parts that matter, and certainly for me, Performance Marketing with Google Analytics offers an actionable way to improve website performance.

Guest comments...

Random listing from 'Books'...

Score: 8.8
Product reviews for listing 4008: The Very Hungry Caterpillar Finger Puppet Book -  Author: Eric Carle

Product image for The Very Hungry Caterpillar Finger Puppet BookEric Carle's "The Very Hungry Caterpillar" is one of the bestselling picture books of all time, with over 33 million copies sold worldwide to date.

This gorgeous new interactive format lets babies and toddlers join in the fun as the plush caterpillar finger puppet literally wriggles his way through the holes in each page, munching and crunching through foods before transforming into a beautiful butterfly!

Count along and identify colors in this perfect first introduction to a picture-book classic.

Go to the listing

General Disclaimer...

Protected by Copyscape Plagiarism Checker - Do not copy content from this page. Creative Commons Licence All trademarks, images and copyrights on this site are owned by their respective companies.
KIWIreviews is an independent entity, part of the ePLURIBUS.nz Network. This is a free public forum presenting user opinions on selected products, and as such the views expressed do not necessarily reflect the opinion of KIWIreviews.co.nz and are protected under New Zealand law by the "Honest Opinion" clause of the Defamation Act of 1992. KIWIreviews accepts no liability for statements made on this site, under the assumption that they are the true and honest opinions of the individual posters. In most cases, prices and dates stated are approximate and should be considered as only guidelines.

"Biologically speaking, if something bites you it's more likely to be female"
Desmond Morris

KIWIreviews Help GuideClick here for the Help Guide Subscribe to our Twitter streamVisit our
Twitter feed
Visit our Facebook pageVisit our
Facebook page
Visit our YouTube ChannelVisit our
YouTube channel
Follow us on instagramVisit our
Instagram album
Visit our Google+ pageVisit our
Google+ page
Visit our Flickr photostreamVisit our
Flickr photostream